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Hello everybody, It's been a while since I've posted, but glad to be back I have a question related to a business I intend on starting, with regard to roasteries producing a medium roast coffee. The business idea is a coffee van, (coffeebean I have your details for when I'm ready ?) and my issue is serving a roast that appeals to the general public. I intend to operate from a busy train station, hence my customers will predominantly be passing trade as opposed to people seeking out speciality coffee. I'm a strong believer in lighter roasted coffees, my roaster of choice
This may interest some. Scroll down and look for the clickable pdf link to get the whole story. https://www.cafeimports.com/europe/blog/2019/02/11/water-activity-in-specialty-green-coffee-a-long-term-observational-study-by-ian-fretheim/
Hi All, I'm in research mode currently. I've looked at a lot of websites and other media - from speciality coffee companies - over the years and I have a few thoughts myself on ones that I've really enjoyed. So I wondered what company or companies have you been really impressed by? I love a cup of good coffee but just for this thread, I'm less interested in how delicious it was eventually (unless it was a jarring disconnect between marketing and end product?) than what marketing or information you were impressed by or that made you buy that coffee in the first place. ---------