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This may interest some. Scroll down and look for the clickable pdf link to get the whole story. https://www.cafeimports.com/europe/blog/2019/02/11/water-activity-in-specialty-green-coffee-a-long-term-observational-study-by-ian-fretheim/
Hello everybody, It's been a while since I've posted, but glad to be back I have a question related to a business I intend on starting, with regard to roasteries producing a medium roast coffee. The business idea is a coffee van, (coffeebean I have your details for when I'm ready ?) and my issue is serving a roast that appeals to the general public. I intend to operate from a busy train station, hence my customers will predominantly be passing trade as opposed to people seeking out speciality coffee. I'm a strong believer in lighter roasted coffees, my roaster of choice is square mile coffee and I used to drink the various single origins they sell and now use red brick since I acquired an espresso machine. I would love to serve red brick, and I believe most people would accept it in a milk based coffee, but am worried that any unsuspecting customer ordering a black coffee of any sort might be put off. If and when I offer a sip of my black coffee to friends and family that like coffee, but aren't proper aficionados, I get a yuck reaction. This seems like a bad response to get from a business perspective. so to my point, haha, can people please point me in the direction of some roasters who roast "in the middle", medium, while still maintain roasting fresh, preferably with good sourcing ethics. Thanks everybody
Hi All, I'm in research mode currently. I've looked at a lot of websites and other media - from speciality coffee companies - over the years and I have a few thoughts myself on ones that I've really enjoyed. So I wondered what company or companies have you been really impressed by? I love a cup of good coffee but just for this thread, I'm less interested in how delicious it was eventually (unless it was a jarring disconnect between marketing and end product?) than what marketing or information you were impressed by or that made you buy that coffee in the first place. ------------------- I'll start - I really enjoyed Tom's video on the craft house coffee website. I had already ordered before but I enjoyed how personable he seemed right from the off - that opening question and response just dragged me in: https://www.crafthousecoffee.co.uk/pages/the-roastery first video on this page.