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  • UK Coffee Week™ Guinness World Record attempt: the most espressos made in an hour!

    UK Coffee Week 2011 begins in just one week! A nationwide programme of charitable collections and public events takes place from 4-10 April 2011, to raise money for the Project Waterfall charitable initiative to deliver clean water projects in coffee-producing African countries.

    Just announced, a Guinness World Record for the most espressos made in an hour will be attempted on Saturday 9 April at the London Coffee Festival™, Old Truman Brewery, Brick Lane, kicking off at 5:30pm. The current record is 3,386 espressos in one hour, by 86 baristas on 20 machines in Poland on 4 March 2010. This is being challenged by a team of Australian baristas who made 5,016 in under an hour on 7 October 2010. We want to beat this! A team of London’s best baristas will be assembled for the attempt to smash this record. Baristas are invited to join the team by registering at http://www.ukcoffeeweek.com/world-re...most-espressos. Team members will receive free entry to the event, plus a discount on festival tickets for family and friends.

    UK Coffee Week will also feature the following fantastic events:

    Roller-racing Barista Challenge, Wednesday 6 April

    Square Mile Coffee Roasters and Look Mum No Hands! join forces to bring a very exciting event to the UK Coffee Week calendar. On Wednesday 6 April from 7pm, two cyclists at a time will battle it out on a pair of custom rollers over a simulated 500m course at speeds in excess of 50mph. The event will be held at innovative Old Street coffee shop and cycling workshop Look Mum No Hands! Coffee shops can accept the challenge to enter the competition by emailing [email protected] to get involved. The £25 entry fee per coffee shop goes directly to support Project Waterfall. There will be multiple prizes on the night including a trophy for the barista crowned “King of the Rollers”. This is bound to be a truly entertaining and memorable evening!

    Ethiopian Coffee Ceremony, Thursday 7 April

    A traditional Ethiopian Coffee Ceremony will be held at Tana Restaurant, NW3 6EF on Thursday 7 April from 12:30-2:30pm to celebrate UK Coffee Week. This unique ceremony will demonstrate an ancient ritual which plays a vital role in Ethiopian cultural and social life. As well as coffee preparation and tasting, the ceremony will include a traditional lunch meal. Tickets are £20 per person, available at www.ukcoffeeweek.com/ecc-booking. All profits will be donated to Project Waterfall.

    What is UK Coffee Week?

    This new charitable initiative celebrates the success of the UK coffee industry while raising money for an extremely worthy cause. A nationwide programme of charitable collections, public events and media activities will be held from 4-10 April 2011. Thousands of branded and independent coffee shops across the UK are taking part and many industry suppliers have pledged their support.

    Funds raised during UK Coffee Week will go directly to support the Project Waterfall charitable initiative, established by the Allegra Foundation to deliver clean water projects in coffee-producing African countries. The first project will provide clean water to up to 7,000 people in communities in the Mbulu District of Tanzania in partnership with WaterAid. To find out more about the programme visit www.ukcoffeeweek.com.

    For further information

    Visit the websites www.londoncoffeefestival.com and www.ukcoffeeweek.com or contact Christine Shanahan (Communications Manager) on [email protected] or +44(0) 20 7691 8838.
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